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It has been presumed that children who reverse letters or words see them backward.  This is false.  They have directional confusion.  In the real world, the direction has no meaning.  For example, a chair is a chair no matter which way it is placed.  Changing direction does not change interpretation.  In the world of language, direction changes meaning.  Connect the bottom of a chair and it looks like a "b".  Turn it 180 degrees it becomes a "d", flip it upside down and it becomes a "q", and flip it again it becomes a "p".  Thus, direction changes the meaning.  The difference between "was" and "saw" is direction.

Brands We Carry

Eyewear to suit every style and need.

Our diverse range of brands ensures that you'll find the perfect eyewear.

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Educational Video Library

Our comprehensive video library encompasses an extensive array of topics related to eye health, including detailed explanations of various vision conditions, thorough overviews of optical procedures, and informative guides on routine eye examinations.

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Lenses & Coatings

When it comes to vision care products, they are not all created equally! Across the eye care industry, there is a large variance in quality and craftsmanship. We take pride in using a wide range of top-quality materials with great product support to provide you with excellent eye care products.

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